August 2011
5 posts
Are We Approaching the End of the Daily Deals Era? →
The Social Analyst is a column by Mashable Editor-at-Large Ben Parr, where he digs into social media trends and how they are affecting companies in the space. The golden age of daily deals, led by the unprecedented growth of Groupon, seems to be coming to its end. That’s not to say daily de…
Steve Jobs Resigns as CEO of Apple →
Steve Jobs, co-founder and two-time CEO of Apple, offered his resignation to the company’s board Wednesday. “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” he wrote. “Unfortunately, t…
Twitter Co-Founders Want to Help Unlock Human... →
Twitter co-founders Biz Stone and Evan Williams have announced their first partnership since leaving Twitter: Lift, a new app designed to unlock the human potential. The project falls under the domain of Obvious Corporation, an entity founded by Williams in the mid-2000s to support his various…
HOW TO: Optimize Your Social Media Budget →
As marketers focus on optimizing their social media programs this year, return on investment is going to be a huge consideration. As a result, marketers will — and should — take a more calculated approach towards budgeting for social marketing initiatives. Prioritizing spending on particular so…
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